Select Page

Why should I chase free media coverage?

Media coverage gives businesses four things: more exposure, more credibility, a better Google ranking and better customer relations. Businesses usually have to pay for these benefits – but if you play your cards right, you can get some or all of them for free. More...

Why do some businesses shun the media?

Even though businesses can benefit greatly from free media coverage, some do everything they can to avoid the limelight. Why? It’s because they’re scared. There are two main reasons people are scared of the media: fear of looking stupid and fear of losing control of a...

Can every business score free media coverage?

A lot of people don’t believe me when I say this, but, yes, every business can score free media coverage. I’m not just talking about big, important businesses – I’m talking about all businesses, even corner stores or one-man operations. I should know: I’m a journalist...

Why would the media want to cover my business?

There are two main reasons why a journalist would choose to cover a business. The main reason is that the journalist believes the business will be able to provide something of interest to his audience. A secondary reason is that the journalist hopes the business will...

Should I be nervous about the media?

The media is a bit like a German shepherd dog – it can look intimidating and it can have a vicious bite, but it can also be incredibly friendly if you know how to handle it. I love dogs – and, wouldn’t you know it, I never seem to encounter any nasty ones. Conversely,...

What are journalists like? Can they be trusted?

A lot of people have extreme views of journalists – they either put them on a pedestal or think they’re sewer rats. Some people believe that newspapers and magazines are staffed by extraordinarily intelligent journalists who only write about extraordinarily important...