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How can I build relationships with journalists?

Smart operators make a point of trying to become friendly with journalists. Their calculation is that if they can build relationships with journalists, not only will they get more coverage, but they’ll be in a better position to control that coverage. They’re usually...

What is news and how do journalists find news?

As the term suggests, news is new information. News publications are hungry for new information, so the fresher any news is, the more likely it is to be published. News publications also publish commentary – ‘Person X says Y about Z’. Technically, this isn’t news, but...

What’s a media release?

A media release is an article that businesses, governments, community groups and individuals distribute to the media to publish. Media outlets are then free to use this article as they please – they can ignore it, publish it verbatim, re-work it or combine parts of it...

What should I put in my media releases?

There are two types of information you can include in media releases – news and commentary. News would be anything your business has recently done – such as investing in a piece of technology, installing some machinery or making a charitable donation. News would also...