As the term suggests, news is new information.

News publications are hungry for new information, so the fresher any news is, the more likely it is to be published.

News publications also publish commentary – ‘Person X says Y about Z’. Technically, this isn’t news, but if the X or the Y or the Z is significant enough, they’ll give it a run.

Journalists get news in two ways – either they hunt it or they gather it.

Hunting news is hard, because it requires skill, patience and tenacity, as well as a long-term focus on building and maintaining relationships.

The idea is to pick up leads from your network of sources and then make lots of phone calls to see where those leads take you.

Gathering news is much easier, because you don’t have to chase it; it almost chases you.

This sort of news comes from announcements that are posted on websites, speeches that are delivered at conferences or media releases that are emailed straight to your inbox.

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