There are two types of information you can include in media releases – news and commentary.
News would be anything your business has recently done – such as investing in a piece of technology, installing some machinery or making a charitable donation.
News would also be anything that has recently been done to your business – receiving an award, getting targeted by vandals, being hit by a natural disaster.
Commentary would involve your business offering an opinion or providing analysis.
That could include discussing how a new tax has affected your business or predicting how a proposed regulation might affect your industry.
Don’t forget to include your contact details at the end of the media release, in case the journalist wants to ask some follow-up questions. Also, make sure to include a short biography about the business, and maybe you as well.
Your media release should also be accompanied by at least one photo.
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